It Is The Season To Be Gorgeous,
Here Come The Girls
*** BOOTS CHRISTMAS COMMERCIAL *** In an office the women are watching out for the boss as the covertly start applying their make up and making themselves beautiful for the office Christmas party, while their beauty routine slowly takes over the conference rooms and toilets the men are waiting alo
ne in the party room eating the cocktail sausages. With all the women ready for the party season they leave the office looking gorgeous. Boots commercial by Traktor Agency: Mother, London Production Company: Partizan, London Traktor, the directing collective that puts the party in Partizan, needs
little introduction. Twice crowned the most award-winning directors in the world (by both Boards magazine and the Gunn Report), *Emmy winners for FedEx "Stick" and two-time winners of the Cannes Grand Prix, they are best known for their funny, and sometimes freaky work for Fox Sports, Miller Lite,
MTV, Adidas, Reebok and Nike. They have also directed videos for Fatboy Slim, Basement Jaxx, Madonna and The Prodigy. *** TRAKTOR BIO *** This filmmaking collective operates exclusively under the name Traktor and takes shared credit for their activities, which include writing, directing, and produc
ing. Best known for their commercials and music videos, Traktor has brought their idiosyncratic sensibilities to numerous commercials since meeting at film school in 1990. In terms of commercials they are best known for their Miller Lite, Diesel Jeans, Levis, Fox sports, MTV, Adidas, Reebok, Lynx,
Tango and recently their Nike "Chairs" spot which won a Gold at Cannes in 2004. In previous years they have been labelled the most award-winning directors in the world (According to both the Boards Magazine and Gunn Report ranking). Their laudits include several Clios and at the Cannes Advertising
Festival they have won the Grand Prix twice and numerous Gold Lions. Their music videos include Fatboy Slim, Basement Jaxx, The Prodigy and Madonna and with these they have won a large number of awards in the UK and the US. All Traktor projects are a collaborative effort. The majority of projects
are directed in pairs with one Director taking the overall lead (sometimes on his own on the shoot). Effortless and ongoing creative support, discussion, and feedback among all members of the collective are important factors in the process, though it is very much one voice on the set. This collab
orative style provides an excellent quality check for each project and provides them with an excuse to sit together for extended periods of time in nothing but their underwear. If that. The entire collective strives for the best possible finished project, as all of their names will be associated w
ith it as one -- Traktor.

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