Bob's House -- Behind the Scenes of a Super Bowl Ad

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Behind the scenes footage of the making of Bob's House, a Pepsi Ad for the Super Bowl that illustrates a popular joke in the deaf community. Created and enacted by deaf members of the Pepsico workforce.
http://www.pepsi.com/bobshouse/

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Oh For crying out ... ( 5 months ago by XAvrilxlavignex4evaX)

Oh For crying out loud, it's an advert! A joke, a humorous interlude, a play on a deaf joke which I've heard many a time, excuse the pun! Get a life!

Cochlear implants ... ( 5 months ago by shanbrite2)

Cochlear implants do NOT work for everyone! They may be a good option for some, but are useless for others. And the audio you get with them is *nothing* like what the actual cochlear can hear. Frankly, I think the old stereotype is that deaf people want to be hearing, not vice versa. People should be able to choose what they want, but this ad is supporting DIVERSITY.

I wanna see more ... ( 5 months ago by bammerburn)

I wanna see more deaf ads!

Array ( 5 months ago by midgetmayo)

Did you know???
all people smile in the same langauge

i think this is ... ( 5 months ago by faery21)

i think this is truly awesome! lol my family is hearing and they fell out of their chairs laughing at this commercial. i thank PepsiCo for being openminded enough to do this commercial and those who were brave enough to do it!

Was it actually ... ( 5 months ago by rnmuthiah)

Was it actually played during the Super Bowl? I didn't see it.

Thank you for ... ( 5 months ago by CenCalDevil)

Thank you for including the deaf community, PepsiCo!!!! I taught my children(who are mildly autistic)to sign at an early age. It helped with their speech and communication. Best of all, they are able to speak today!!!!

Genius at its best. ( 5 months ago by timeofyourlife2008)

Genius at its best.

I drink Coke, but ... ( 5 months ago by stormspinner1)

I drink Coke, but will be changing to Pepsi, on account of including those with disabilities in their ads. Thank you: being disabled myself, I appreciate this!
*Storm* in Texas

Let me rephrase: ... ( 5 months ago by stormspinner1)

Let me rephrase: meant to say people with differences, not "disabilities". Political correctness...sigh. Still, I'm disabled, myself. Doesn't bother me.
*Storm*

a poster or two ... ( 5 months ago by CatfuzzGirl)

a poster or two commented on this being the first deaf ad, actualy its not, here in canada we had a commercial featuring someone signing. I forget what it was for but it was a breakfast commercial.

"barrage." for ... ( 5 months ago by madfoot)

"barrage." for god's sake.

There have been ... ( 5 months ago by seth1987)

There have been some of those in the USA too. However this is the first to actually show an aspect of Deaf culture. In this case, it's based on a joke from Deaf culture. I can remember seeing a phone commercial, an oreos commercial, and so forth in ASL. However this is the first that actually brings up an aspect of Deaf culture instead of a couple of people signing on TV.

Oral deaf education ... ( 5 months ago by seth1987)

Oral deaf education really doesnt provide much in the educational sense. In some oral programs...kids are in kindergarten until they are 9 years old. In programs with bilingual/bicultural education language access and information access is done early (providing that it is done right). Unfortunately in America, this doesn't always happen. But Sweden has had a lot of success.

(cont.) I dont see ... ( 5 months ago by seth1987)

(cont.) I dont see why it has to be "oral only" or "ASL only". I've known kids with CIs who are completely bilingual in English and ASL. They are not limited in any way.

My wife, who ... ( 5 months ago by robinsonth)

My wife, who teaches in an oral program, had 2 CI kids back in the 80s who were implanted late. One just graduated from UVA, his sister is a sr. at Washington & Lee. You are correct that early intervention is the key.

BOO-YAH...deaf ... ( 5 months ago by sammii8)

BOO-YAH...deaf people..repesent.

shut up. my parents ... ( 5 months ago by sammii8)

shut up. my parents are deaf so...go get a life

I always drink ... ( 5 months ago by Coastiechick19)

I always drink Pepsi. I drink other stuff, but Pepsi is my favorite, and being an ASL student made me enjoy this commercial, and I hope to see more.

Did they show this ... ( 5 months ago by Butterflyhazel70)

Did they show this commerical?? I must have missed it??

Anyone noticed that ... ( 5 months ago by KI4NAC)

Anyone noticed that bob's house is based on 2 Deaf man looking for Bob's house in order to watch a football game... yet everyone in the neighborhood is sleeping????? isn't that a little, strange?

I agree. Most ... ( 5 months ago by desertbabyz)

I agree. Most people are awake before kickoff. Otherwise, it was ok. I suppose.

this commerical was ... ( 5 months ago by DirtNDiamonds)

this commerical was gay Fedex once again topped the superbowl adds thats a behind the scenes worth seeing what the hell is this behind the scenes with people telling me what i already know about the add.....wow thaaaaaaats how its done

Is cool xD ( 5 months ago by houseee13)

Is cool xD

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