In this artwork, the routine destruction we do to our bodies, mitigated through corporate mass media, is comically expressed through a robot named C3 (parodying Coca Cola's new low-carb product C2). C3 is a hex-crawler robot, outfitted with a CMUcam, enabling it with the ability to search and find puddles of Coca Cola placed on the gallery floor. When C3 finds a puddle of coke, it sucks the beverage up through an electrical pump, and then sprays it across itself. The acidic nature of the coke eventually eats through the robots skin, finding its way to the circuitry, causing it to break down. The robot is designed to find and consume until it kills itself. Companies such as Coca Cola deploy marketing strategies that completely infuse our culture with a sense of well being and elevated self worth that contradicts the actual benefits of the consumable product.
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ña tu cuerpo lentamente cuando se acumula en tu estomago( lo que le ocurre a la sombrilla, como una ulcera)y al final, (en caso muy extremo de intoxicacion)petas
Of course "the actual benefits of the consumable product" really means "the actual benefits of the consumable product according to the values of the artist, which he naturally assumes to be objectively correct." I hold that it's possible for the consumer to evaluate the "actual benefits" according
to his or her own values. In my case the "actual benefits" of drinking Diet Coke are that I enjoy the taste and the caffeine buzz, and that's good enough for me. To each his own.
Besides i find it hard to believe Coke is 2.5 Ph... Ok, i wont drink coke my dear artist.... i'll have a glass of Barolo wine instead! ;)
Coke rules.