NEW YORK (CNN) -- "Sometimes it's hard to tell if Barack Obama is running for president of the United States or Mr. Universe."
The prin media's fascination for Barack Obama. He's been on the cover of U.S. News and World Report, GQ, Rolling Stone, US Weekly (twice), Time and Newsweek (a combined 12 times) and will soon be on the cover of Men's Vogue for the second time. To be fair, Men's Vogue also did an in-depth story o
n John McCain but, strangely, a photo of McCain didn't make their cover. Why the disparity? According to Men's Vogue deputy editor Ned Martel, there's a simple explanation: Obama "is what is called in the magazine world an 'interest driver.' " Translation: Obama sells magazines. But all of this p
oints to a larger point: We've become a country that continually chooses the sizzle over the steak. McCain may not get my vote, but he gets my admiration for at least offering some substance and new ideas when he speaks. Obama, meanwhile, is like the rock star who's realized that he can just scream
unintelligible words into the microphone between songs, and the entire stadium will still scream. When your fans already love you, there's no reason to risk it by offering anything that might be controversial. Remember the Dixie Chicks? Taken from CNN.com

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