On Sunday, July 28th 1968, in the midst of recording sessions for the White Album, The Beatles decided to spend a Mad Day Out being photographed at seemingly random locations all over London. Paul's then girlfriend, Francie Schwartz was assigned the task of picking locations that would act as suitable photographic sites. Veteran war photographer Don McCullin was called upon to act as primary cameraman, however additional photographers Ronald Fitzgibbon, Stephen Goldblatt, Tom Murray, and Tony Bramwell came along as well. Beatles' assistant Mal Evans also came along and took pictures. Other spectators included Mal's six-year-old son Gary Evans, Yoko Ono, and Francie Schwartz.

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